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Fantasy is a human-centered design agency that combines digital strategy, UX and design to help clients think beyond ordinary. Fantasy has offices in New York and San Francisco. Fantasy has approximately 30 employees in the United States. Its staff consists of strategists, UX and UI designers, producers, user-experience experts, business and marketing professionals and freelance consultants. Fantasy's extensive client list includes Android, AOL, AT&T, Atari, BBC, Burton, CBS, Citi Bank, Coca-Cola, Desigual, DIRECTV, Disney, Ducati, EA, Evite, Fidelity, Fineco, Ford, FOX, Google, HTC, IKEA, Intel, Land Rover, LG, Microsoft, MTV, National Geographic, NBC, Nickelodeon, Nintendo, Nordstrom, Pfizer, Porsche, Redbull, SAS, Sony, Time Warner Cable, Toyota, USA TODAY, Verizon, Vodafone, Wacom and Xbox. ==History== The company's CEO and founder, David Martin, is of Irish descent but was a resident of Sweden for five years. In 1999 he began designing for the Internet from a garage in Söderfors, Sweden. In 2000 he opened an internet cafe in Tierp, where he started a web design company called Dolphin Ocean. In 2001 Dolphin Ocean changed its name to Fantasy Interfaces and moved to Uppsala, closer to the capital city of Stockholm, where they shared an office with a gaming company called Starbreeze Studios. Just four people strong at the time, Fi designed and developed the Starbreeze website which won The Favourite Website Awards Site of the Year award in 2001.〔(【引用サイトリンク】title=TheFWA - Hall of Fame )〕 Fi moved to Stockholm in 2002, and gained Road Runner and Xbox as clients. The company dropped "Interfaces" from its name and became Fantasy Interactive. Fantasy Interactive rewrote Road Runner's website, which secured them a second FWA Site of the Year.〔(【引用サイトリンク】title=Press Releases )〕 After their second award, Fi began to obtain more clients, including Ford and AOL. The company slowly grew in Stockholm to accommodate the demand from new clients leading Fi staff to travel to the US every two months to stay close to their US-based clientele. Fi opened an office in New York City on July 27, 2005. In 2006, the Swedish newspaper ''Dagens Industri'' awarded Fi its "Super Gazelle" prize for the fastest organically growing company in Sweden. ''DI'' noted that Fi was seen in the US as a Swedish company, despite being little-known in Sweden.〔(【引用サイトリンク】title=di.se - Supergasellen erövrar USA - i strumplästen )〕〔(【引用サイトリンク】title=Från garaget till prispallen )〕 In 2007, Imagine Publishing listed Fi in their list of the 21 Most Inspiring Companies〔(【引用サイトリンク】title=Imagine Publishing )〕 which included Apple, Pixar, Porsche, eBay, Sky, Google and DreamWorks. Later that year, the agency was the first company inducted into the FWA Hall of Fame.〔(【引用サイトリンク】title=TheFWA - Hall of Fame )〕 That same year, through its subsidiary Contain LLC, Fi launched a new social media platform called Contain. The platform is used today by Burton Snowboards, Ducati, Porsche and the Irish Government. In 2010, Fi became the global digital agency of record for HTC.〔() 〕 In April 2011, the agency announced it was opening a fourth office in San Francisco to serve its West Coast clientele such as Google, Sony and Electronic Arts. As of 2013, Fi's global offices are located in London, New York City, San Francisco and Stockholm. In September 2012, Fi unveiled one of the company's most significant client milestones with the launch of ''USA Today's'' redesigned website. The work was a year-long collaboration with Gannett and has received positive acclaim with critics describing it as "impressive" and "unprecedented".〔(【引用サイトリンク】title=Design Envy · USA TODAY website redesign: Fantasy Interactive )〕 Industry press like .net Magazine 〔(【引用サイトリンク】title=USA Today Featured in .net Magazine )〕 and ''Web Designer Magazine'' 〔(【引用サイトリンク】title=USA Today Featured in Web Designer Magazine )〕 covered the work for ''USA Today'' as use case studies. In early 2013, Fi debuted other work including Microsoft and IE10's Explore Touch, an HTML5 site that let consumers use touch gesture to mix audio files and create custom sound tracks with the swipe of their fingers.〔(【引用サイトリンク】title=Explore Touch with Internet Explorer )〕 The Nick iOS app for the client Nickelodeon also launched to much fanfare and quickly ranked as the #1 free entertainment app on iPad.〔(【引用サイトリンク】title=Nick App Ranks #1 In Free iPad Entertainment Apps )〕 The press described it as a "game changer in the kids' TV world."〔(【引用サイトリンク】title=An inside look: Nickelodeon’s new iPad app rises to the top of iTunes )〕 The latest case study released by Fi is a pro-active exercise that explores the future of the airline website. The experiment has been featured in .Net magazine.〔(【引用サイトリンク】title=net magazine - Creative Bloq )〕 ''Wired'',〔(【引用サイトリンク】title=This Is What a Travel Site Should Look Like )〕 Creative Bloq,〔(【引用サイトリンク】title=Fi creates the airline website of the future )〕 Design Taxi,〔(【引用サイトリンク】title=Agency Creates New & Improved ‘Airline Website Of The Future’ )〕 and Adverblog.〔(【引用サイトリンク】title=Reverse pitch process )〕 In 2013 Fantasy shut down its production office in Stockholm and focused on serving its clients from its United States-based locations. Fantasy discontinued providing technology services in-house and centered its services around Strategy, UX and visual design for products and web. In 2014 Fantasy hired UX & Strategy director Peter Smart. Former Director of Technology and Business Director Firdosh Tangri took over running the NY location. The San Francisco office drove the Google Partners product for Google and established the following new clients: * Kayak * SkyScanner * Saudia Airlines * Aegean Airlines In 2015 Fi rebranded to Fantasy and acquired the Fantasy.co domain name. They are nominated for Agency of The Year by .net Magazine. Fantasy acquired the following clients in 2015: * ZenPayroll * HP * 23&Me * Adobe * Met Museum 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Fantasy Interactive」の詳細全文を読む スポンサード リンク
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